A Successful Wrap of Our AAWC Campaign
We recently kicked off our first NGO partnership with an incredible organization called Apne Aap Women’s Collective (AAWC). From the first time we visited the small team in Kamathipura, we were overwhelmed by their quiet dedication and commitment. We walked away from our first meeting convinced that we had to find a way to galvanize our readership to support this wonderful organization. Because in-kind donations are the easiest for us to collect and pass on, we set out to raise an entire year’s worth of art supplies for the children of AAWC members and three months’ worth of rice for member families.
In eight short days, through your generosity, we far surpassed our goals. We raised double the amount of rice, and even received additional food staples and art supplies. We — but more importantly, the staff at AAWC — were overwhelmed at the immediate response. But we are gratified to know that this organization’s mission resonates with you as strongly as it does with us. We are excited that you responded so quickly and decisively.
Last week, we visited the AAWC center in Mumbai to deliver the groceries and art supplies that you helped us donate. The toddlers were thrilled with their new colored pencils and the older girls, with the watercolors. We had a chance to look through some of the drawings they’ve done in the past, and these kids are budding artists. Soon they’ll be creating new masterpieces with the art supplies you donated.
We were showered with so much love, and we want to share it with you. You’ve made all the kids at AAWC very happy, and you’ve taken the pressure off of the staff to raise funds for groceries and art supplies.
Thanks for making this happen, and at lightning speed! We’re proud to call you our readers.
The Swaddle Team