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Social Influencers May Not Be Able to Change People’s Behavior, Study Shows

People from marginalized groups — instead of viral influencers — often hold more sway across their community, experts note.

written by
Saumya Kalia
published
Jul 22, 2021
can influencers change individual behavior
Image Credit: Colourbox
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AuthorSaumya Kalia

Saumya Kalia is an Associate Editor at The Swaddle. Her journalism and writing explore issues of social justice, digital sub-cultures, media ecosystem, literature, and memory as they cut across socio-cultural periods. You can reach her at @Saumya_Kalia.

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