About Us

The Swaddle is a Mumbai-based independent media company deeply committed to the diversity of perspectives in media narratives. 

The Swaddle was founded as a digital women’s health resource, intended to address the dearth of reliable, non-judgmental women’s health information, and to strip so many women’s health issues — from mental health to gynecological health to sexual health — of their societal taboos through transparency and honesty.

As The Swaddle evolved from its health-resource roots into an editorial publication with a strong point of view, the scope of societal biases and taboos we cover also evolved. Our editorial tone became known for its unique perspective in the Indian media landscape, and our health and science coverage became synonymous with careful, balanced, deliberate reporting.

As we’ve expanded our content into video and audio streams, we’ve stayed true to our core mission: authenticity of voice, originality of perspective, and a willingness to speak up for what is right. We are a living embodiment of the fact that representation matters — that when someone new tells the narrative, stories get told in fresh and beautiful new ways.

For partnerships or collaborations, write to us at partnerships@theswaddle.com.

To apply for a role with our team, please send a CV, and portfolio or work samples, to hiring@theswaddle.com.

For pitches, write to us at editors@theswaddle.com. Please follow the following pitch guidelines to help us better understand your story idea. In the subject of the email, please include the section you envision your story falling under, along with a proposed headline (e.g., Science pitch: ‘Proposed Headline’). In the body of the email, please include:

  • A proposed headline and a 1-2 sentence subhead
  • A 1-2 sentence description of your article (i.e., the what, when, where, why, who, and thesis)
  • A brief summary of relevant background/context/why it matters
  • A list of sources (i.e., people you plan to interview, or reports, data, academic research, etc., you plan to cite)
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