The larger problem lies with our persistent reliance on formulaic plots, rather than with franchising itself.

Addiction to smartphones may prevent the brain’s prefrontal cortex and temporal areas from being active when thinking creatively.

Cannabis use didn't enhance (or reduce) creativity among the participants, but led them to perceive their own ideas as more creative.

Researchers found that people had their most original ideas during the ovulation phase of their monthly cycles.

A new study shows brainstorming in person may generate more ideas, but the interplay between video calls and creativity deserves more nuance.

With old models of creative education failing, using artificial intelligence to decode concepts like 'hot streaks' could help artists' careers.

Mind-wandering spurs creativity and planning, putting off immediate desires in favor of future rewards.

The notion that trauma influences creativity is still around, but it often fails to acknowledge that the influence can be negative too.

Creative thinking is required in every field.

Imagination doesn't contribute to human survival. So, why do we do it?

So, you come home from work and, when you ask your preschooler if she wants a glass of milk, she replies no, but her friend Cuckoo does. Then she looks pointedly at the empty seat next to her. Do you 

“Pay attention!” It’s every parent, teacher (or boss’s?) reaction to the person sketching stick figures in the margins of a report, or doodling in class. But research shows that the doodler already is paying attention – maybe even more than