Formula FactorySpy, Cop, and ‘Astra’ Universes Taking Over Cinema, Points to the Marvel‑ification of Bollywood The larger problem lies with our persistent reliance on formulaic plots, rather than with franchising itself. By Devrupa Rakshit
Creative Dead EndBeing Glued to Smartphones Can Curb Creativity, Research Shows Addiction to smartphones may prevent the brain’s prefrontal cortex and temporal areas from being active when thinking creatively. By Devrupa Rakshit
Creative High. Not.Cannabis Use May Make People Overestimate Their Creativity, Study Finds Cannabis use didn't enhance (or reduce) creativity among the participants, but led them to perceive their own ideas as more creative. By Devrupa Rakshit
Eureka!Why People May Be More Creative During Certain Phases of Menstrual Cycles Researchers found that people had their most original ideas during the ovulation phase of their monthly cycles. By Devrupa Rakshit
Let's Circle Back to ThisJust How Much Do Virtual Meetings Impact Creativity? A new study shows brainstorming in person may generate more ideas, but the interplay between video calls and creativity deserves more nuance. By Saumya Kalia
On a RollScientists Use AI to Decode How Artists Have Bursts of Creativity With old models of creative education failing, using artificial intelligence to decode concepts like 'hot streaks' could help artists' careers. By Saumya Kalia
Snooze AwayHow Daydreaming Inspires Productivity at Work Mind-wandering spurs creativity and planning, putting off immediate desires in favor of future rewards. By Saumya Kalia
Torture ≠ ArtWhy the Exhausting Endurance of the ‘Tortured Artist’ Syndrome Must End The notion that trauma influences creativity is still around, but it often fails to acknowledge that the influence can be negative too. By Devrupa Rakshit
Outside The BoxWe’ve All Got The Wrong Idea About Creativity Creative thinking is required in every field. By Lucy M Davies & Lynn Newton, The Conversation
In Your DreamsWhy We’re Drawn to Imaginary Worlds Imagination doesn't contribute to human survival. So, why do we do it? By Arathy Puthillam
creativityHow to Deal with Your Kid’s Imaginary BFF So, you come home from work and, when you ask your preschooler if she wants a glass of milk, she replies no, but her friend Cuckoo does. Then she looks pointedly at the empty seat next to her. Do you By The Swaddle Team
creativityThere’s More to Doodling Than You Think “Pay attention!” It’s every parent, teacher (or boss’s?) reaction to the person sketching stick figures in the margins of a report, or doodling in class. But research shows that the doodler already is paying attention – maybe even more than By Liesl Goecker