Most links shared on social media aren’t clicked on at all -- suggesting that most shares aren’t even based on actual reading of the texts.

“It makes sense for us to care about what other people think, not just to conform, but because we’re looking for reliable sources..."

Only 16% of the misinformation on Facebook carried a warning label last year, advocacy group Avaaz found.

The study found that misinformation has resulted in 800 deaths, and close to 6,000 injuries that required hospitalization.