Performing RelatabilityListening to Podcasts Might Help People Fulfill Their Social Needs, Study Finds Forming a parasocial relationship with podcasters led people to experience a heightened sense of social engagement. By Devrupa Rakshit
Spirit CharactersParasocial Relationships With TV Characters Linked to Viewers’ Personality Traits, Study Shows "When identification with a character is particularly strong, a viewer may even develop values, beliefs, and personality traits that align with those of the character." By Amlan Sarkar
