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Untrending: Personalized Shampoo Is Just Regular Shampoo That Seems Premium

The more specific the shampoo’s purpose, the more likely it’s just marketing speak.

written by
Aditi Murti
published
Jul 18, 2019
does personalized shampoo work
Image Credit: functionofbeauty.com
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AuthorAditi Murti

Aditi Murti is a culture writer at The Swaddle. Previously, she worked as a freelance journalist focused on gender and cities. Find her on social media @aditimurti.

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