Films or Fashion?Sizzle This: Randos Take Over Cannes In ‘Sizzle This,’ The Swaddle team adds to the noise around the pop culture moment of the week. This week: influencers at Cannes. By The Swaddle Team
Take A Break!Why Influencers Promoting ‘Hustle Culture’ to Young Followers Is a Dangerous Trend What is peddled as practical advice is anything but -- especially given how unsustainable hustle culture is. By Devrupa Rakshit
Social NetworkSocial Influencers May Not Be Able to Change People’s Behavior, Study Shows People from marginalized groups -- instead of viral influencers --- often hold more sway across their community, experts note. By Saumya Kalia
Filtering ContentIndian Advertising Council Drafts Rules For Influencer Marketing on Social Media “The biggest part of the new rules is to tell consumers that you are watching an ad and not content." By Devrupa Rakshit
Ethical FirestormWhy Can’t Any Random Person Offer Therapy? It’s a Matter of Ethics Therapists must operate within the ethical boundaries of competence, consent, and confidentiality. By Rajvi Desai
Children Are Not PropsA Parenting Influencer Re‑Homed Her Son, Raising Questions About Digital Privacy, Exploitation When personal lives become monetizable brands, children, who cannot consent to the exposure, are at risk for emotional damage. By Aditi Murti
Fact CheckCelebrities, Politicians Among Key Distributors of Covid19 Misinformation Influential people were responsible for 20% of false claims, but their social media accounted for 69% of total engagement. By Aditi Murti
Late For My Yoga ClassThe Fantasy of Elevated Daily Lives Is What Keeps Us Hooked to Influencer Routine Videos There's a better way to do everything, including wake up and go back to sleep. By Aditi Murti